Polskie dyskursy marketingu : perspektywa lingwistyczna
Magdalena Smoleń-Wawrzusiszyn ; Katolicki Uniwersytet Lubelski Jana Pawła II, Wydział Nauk Humanistycznych, Instytut Filologii Polskiej
| Year of publication: |
2018
|
|---|---|
| Authors: | Smoleń-Wawrzusiszyn, Magdalena |
| Institutions: | Instytut Filologii Polskiej <Lublin> (issuing body) |
| Publisher: |
Lublin : Wydawnictwo KUL |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Terminologie | Terminology | Linguistik | Linguistics | Polen | Poland |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 257 Seiten 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | Polish |
| Notes: | Bibliografia na stronach 231-253 Zusammenfassung in englischer Sprache |
| ISBN: | 83-8061-547-6 ; 978-83-8061-547-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011897482