Polygenetic Branding
Bernhard Brugger und Hans Poetzsch
Year of publication: |
2011
|
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Authors: | Brugger, Bernhard ; Poetzsch, Hans |
Published in: |
Innovative Markenführung und -implementierung. - Berlin : Logos-Verl., ISBN 3-8325-2486-X. - 2011, p. 517-531
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany |
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