Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
Year of publication: |
2012
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Authors: | de Vries, Lisette ; Gensler, Sonja ; Leeflang, Peter S.H. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 2, p. 83-92
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