Porter's model of generic competitive strategies : an insightful and convenient approach to firms' analysis
Year of publication: |
2008
|
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Authors: | Ormanidhi, Orges ; Stringa, Omer |
Published in: |
Business economics : the journal of the National Association for Business Economists. - London : Palgrave Macmillan, ISSN 0007-666X, ZDB-ID 963268-2. - Vol. 43.2008, 3, p. 55-64
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Subject: | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management |
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