Portfolio-based segmentation and consumer behaviour : empirical evidence and methodological issues
Jonas Gunnarsson
| Year of publication: |
1999
|
|---|---|
| Authors: | Gunnarsson, Jonas |
| Publisher: |
Stockholm : Stockholm School of Economice, EFI, Economic Research Instituet |
| Subject: | Sparen | Savings | Haushaltsökonomik | Household economics | Portfolio-Management | Portfolio selection | Lebenszyklus | Life cycle | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten | Portfoliomanagement | Marktsegmentierung |
| Extent: | 237 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Zugl.: Stockholm, Stockholm School of Economics, diss., 1999 |
| Notes: | Enth. 5 Beitr |
| ISBN: | 91-7258-503-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001362356