Portfolio building activities in social media : exercises in strategic communication

Introduction to social media : an art and science -- Ethical and legal fundamentals of social media -- Personal and professional branding for social media -- Diversity and inclusion in social media -- Industry qualifications and roles in social media -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Influencer marketing -- Paid media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing and curating content (strategies, tactics, and key messages) -- Measurement, evaluation, budget and calendar considerations for social media -- How social media is applied : exploring different specializations + case studies I -- How social media is applied : exploring different specializations + case studies II -- What does the social media world have that is new?