Portfolio management for new products
Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt
| Year of publication: |
2001 ; 2. ed., 1. print.
|
|---|---|
| Authors: | Cooper, Robert G. ; Edgett, Scott J. ; Kleinschmidt, Elko J. |
| Other Persons: | Kleinschmidt, Elko J. (contributor) |
| Publisher: |
Cambridge, Mass. : Perseus Publ. |
| Subject: | Portfolio-Management | Portfolio selection | Produktmanagement | Product management | Diversifikation | Diversification | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Theorie | Theory | Portfoliomanagement | Neues Produkt |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 382 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [349]-364) and index |
| ISBN: | 978-0-7382-0514-4 ; 0-7382-0514-1 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001665692