Positionierung und Vermarktung von Handelsmarken in Europa
Michael Lingenfelder und Stephanie Dann
| Year of publication: |
1997
|
|---|---|
| Authors: | Lingenfelder, Michael |
| Other Persons: | Dann, Stephanie (contributor) |
| Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 43.1997, 1, p. 90-108
|
| Subject: | Handelsmarke | Store brand | Europa | Europe |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001218824