Positioning countries on personality dimensions: scale development and implications for country marketing
Year of publication: |
2007
|
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Authors: | Astous, Alain d' ; Boujbel, Lilia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 231-239
|
Subject: | Herkunftsbezeichnung | Designation of origin | Marketingmanagement | Marketing management |
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