Positioning e-learning graduate certification programs : niche marketing in higher education
Sharon Williams van Rooij and Larissa K. Lemp
| Year of publication: |
2010
|
|---|---|
| Authors: | Van Rooij, Shahron Williams ; Lemp, Larissa K. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 3, p. 296-319
|
| Subject: | Dienstleistungsmarketing | Services marketing | Hochschule | Higher education institution | E-Learning | E-learning | Bildungsabschluss | Educational attainment | USA | United States | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648763