Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa : an illustration from Ghana
Year of publication: |
July/August 2018
|
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Authors: | Blankson, Charles ; Nkrumah, Michael Fiifi ; Opare, Gertrude ; Ketron, Seth |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 60.2018, 4, p. 535-548
|
Subject: | positioning strategies | congruence | retailers | sub-Saharan Africa | Ghana | Einzelhandel | Retail trade | Subsahara-Afrika | Sub-Saharan Africa | Zentralafrika | Central Africa |
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