Positioning Strategies In Indian SuperMarkets: An Empirical Study
Year of publication: |
2010
|
---|---|
Authors: | Dsilva, Bernadette ; Stephen D’silva ; Bhuptani, Roshni Subodhkumar |
Published in: |
Far East Journal of Psychology and Business. - Far East Research Centre, ISSN 2219-5440. - Vol. 1 No 1 Paper 3 December.2010, 3, p. 32-58
|
Publisher: |
Far East Research Centre |
Subject: | Positioning | SuperMarkets | Point-of-Purchase | India |
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