Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Mathilde Pulh; Séverine Marteaux; Rémi Mencarelli
| Year of publication: |
2008
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|---|---|
| Authors: | Pulh, Mathilde ; Marteaux, Séverine ; Mencarelli, Rémi |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 10.2008, 3, p. 4-20
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| Subject: | Kultursektor | Cultural sector | Kulturmanagement | Cultural management | Konsumentenverhalten | Consumer behaviour | Trend | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737746