Positioning strategies of foreign and indigenous firms in an African cultural milieu
Year of publication: |
2020
|
---|---|
Authors: | Blankson, Charles ; Iyer, Pramod ; Owusu-Frimpong, Nana ; Nwankwo, Sonny ; Hinson, Robert |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 627-638
|
Subject: | Africa | Culture | Foreign firms | Ghana | Indigenous firms | Positioning strategies | Afrika | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Indigene Völker | Indigenous peoples | Unternehmen | Enterprise |
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