Positioning : the battle for your mind
by Al Ries and Jack Trout
| Year of publication: |
2001 ; 20. anniversary ed.
|
|---|---|
| Authors: | Ries, Al ; Trout, Jack |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Positioning (Advertising) | Produktpositionierung | Produkt | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 246 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Previous ed.: 1981 |
| ISBN: | 0-07-135916-8 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004605799