Positioning the brand : an inside-out approach
Rik Riezebos and Jaap van der Grinten
| Year of publication: |
2012 ; 1. publ.
|
|---|---|
| Authors: | Riezebos, Hendrik Jan ; Grinten, Jaap van der |
| Publisher: |
London : Routledge |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Produktmanagement | Product management | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XV, 191 S. Ill., graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-66518-6 ; 978-0-415-66519-3 ; 0-415-66518-3 ; 0-415-66519-1 ; 978-0-203-80248-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383990