Positioning USA in the Chinese outbound travel market
Year of publication: |
2015
|
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Authors: | Li, Xiang ; Cheng, Chia-Kuen ; Kim, Hyounggon ; Li, Xiangping |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 1, p. 75-104
|
Subject: | positioning | Chinese outbound travel | destination image | segmentation | Internationaler Tourismus | International tourism | China | Urlaubsverhalten | Holiday behaviour |
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