Positioning your service to target key buying influences: the case of referring physicians and hospitals
Year of publication: |
1995
|
---|---|
Authors: | Javalgi, Rajshekhar G. ; Benoy Joseph, W. ; Gombeski, William R. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 9.1995, 5, p. 42-52
|
Publisher: |
MCB UP Ltd |
Subject: | Health care | Positioning | Services marketing |
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