Positive and Negative Affectivity as Mediators of Volunteerism and Service‐Oriented Citizenship Behavior and Customer Loyalty
Year of publication: |
2012
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Authors: | Jain, Ajay K. ; Malhotra, Naresh K. ; Guan, Chong |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 12, p. 1004-1018
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