Positive and negative brand beliefs and brand defection-uptake
| Year of publication: |
2008
|
|---|---|
| Authors: | Winchester, Maxwell ; Romaniuk, Jenni ; Bogomolova, Svetlana |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 553-570
|