Positive and negative cross-channel shopping behaviour
| Year of publication: |
2012
|
|---|---|
| Authors: | Piercy, Niall |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 1 (27.1.), p. 83-105
|