Positive emotion bias : role of emotional content from online customer reviews in purchase decisions
Junpeng Guo, Xiaopan Wang, Yi Wu
| Year of publication: |
2020
|
|---|---|
| Authors: | Guo, Junpeng ; Wang, Xiaopan ; Wu, Yi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
| Subject: | Emotional content | Heuristic-systematic model | Online customer reviews | Perceived credibility | Perceived diagnosticity | Positive emotion bias | Signaling theory | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132158