Positive spillovers and free riding in advertising of prescription pharmaceuticals : the case of antidepressants
Year of publication: |
February 2018
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Authors: | Shapiro, Bradley T. |
Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 126.2018, 1, p. 381-437
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Subject: | Arzneimittel | Pharmaceuticals | Fernsehwerbung | Television advertising | Trittbrettfahrerverhalten | Free rider problem | Spillover-Effekt | Spillover effect | Depressive Störung | Depressive disorder | USA | United States | 1997-2004 |
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