Positively versus Negatively Framed Product Attributes: The Influence of Involvement
Year of publication: |
1999
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Authors: | Donovan, Robert J. ; Jalleh, Geoffrey |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 16.1999, 7, p. 613
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Saved in:
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