Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Year of publication: |
2009
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 159-183
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Pluralismus | Pluralism | Erkenntnistheorie | Epistemology |
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