Possessions, brands and the self
Year of publication: |
2006
|
---|---|
Other Persons: | Hogg, Margaret K. (contributor) |
Published in: | |
Publisher: |
London [u.a.] : SAGE |
Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
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Mapping symbolic (anti-) consumption
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