Possibilities for Determining Customer's Profitability
Year of publication: |
2018
|
---|---|
Authors: | Terziev, Venelin |
Other Persons: | Banabakova, V. (contributor) ; Georgiev, Marin (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability | Kundenwert | Customer value | Theorie | Theory |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: IJASOS- International E-Journal of Advances in Social Sciences, Vol. IV, Issue 10, April 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2018 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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