Possibilities of financial support to small and medium hotel companies in Serbia
Dragoljub Barjaktarovic; Lidija Barjaktarovic
Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs and expectations of guests in order to achieve profit. Small hotel companies have specific problems in their daily business. Top priority in management and surviving of hotels is cash, because fixed costs are very dominant so hotels earmark more resources for them than for marketing. This means higher engagement and involvement of the state in further development of small and medium hotel companies in Serbia. The state should provide favourable subsidized credit lines for small and medium hotel companies in Serbia, through appropriate support programmes. -- small and medium hotel companies ; financial support ; support programme.
Year of publication: |
2010
|
---|---|
Authors: | Barjaktarovic, Dragoljub ; Barjaktarovic, Lidija |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje, ISSN 1857-6982, ZDB-ID 26169617. - Vol. 1.2010, 1, p. 1-11
|
Saved in:
freely available
Saved in favorites
Similar items by person
-
Possibilities of financial support to small and medium hotel companies in Serbie
Barjaktarovic, Dragoljub, (2010)
-
Possibilities of financial support to small and medium hotel companies in Serbia
Barjaktarovic, Dragoljub, (2010)
-
POSSIBILITIES OF FINANCIAL SUPPORT TO SMALL AND MEDIUM HOTEL COMPANIES IN SERBIA
Barjaktarovic, Dragoljub, (2010)
- More ...