On the knowledge market, the demand for information and knowledge is determined by a series of factors, of which some have a significant role: the implementation stage of the elements of scientific and technical progress in agriculture; the profile of agricultural producers; the relationship between the cost of information and knowledge, on the one hand, and the prices of agricultural products and, respectively, the ability of farmers to access knowledge in the field of research, on the other hand. The dysfunctions induced in the socio-economic structures after 1990 led to a strong fragmentation and isolation of most agricultural holdings. At the same time, for many management reasons, the agronomic research in Romania, i.e. lost touch with the mass of agricultural producers. Thus, the cooperation that should have occurred between most agricultural holdings and research units not only dwindled to disappearance, but also generated significant losses. In this context, it is appreciated that the return to the functional parameters of the Romanian research may result from: linking the research, as a priority, to the knowledge market; awareness of the fact that yield increases – per hectare or animal head – will still call for scientific and technical progress; taking the example of foreign, large-scale suppliers of progress factors, which cooperate with farmers in the most diverse forms; studying, assessing and enhancing the vectors of operationalization in the knowledge market, connecting producers and consumers of information; the involvement of information producers, research, the more active dissemination of their results, etc