Post-acquisition resource redeployment and synergy creation : the case of Heineken's large acquisitions Scottish & Newcastle and FEMSA
Year of publication: |
2013
|
---|---|
Authors: | Dörrenbächer, Christoph ; Zaby, Andreas M. |
Published in: |
The global brewery industry : markets, strategies, and rivalries. - Cheltenham : Elgar, ISBN 978-1-78100-634-4. - 2013, p. 223-244
|
Subject: | acquisition | Heineken NV | Brauerei | Brewery | Bier | Beer | Übernahme | Takeover | Synergie | Synergy |
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