Post-disaster business recovery : an entrepreneurial marketing perspective
Sussie C. Morrish, Rosalind Jones
| Year of publication: |
2020
|
|---|---|
| Authors: | Morrish, Sussie C. ; Jones, Rosalind |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 83-92
|
| Subject: | Business disaster recovery | Entrepreneurial marketing | Opportunity-seeking | Resource-leveraging | Risk | Value-creation | Marketing | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Katastrophe | Disaster | KMU | SME | Katastrophenschaden | Disaster damage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230440