Extent: | 1 Online-Ressource (29 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, 2005 |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014068807