Post-merger product repositioning
Year of publication: |
2008
|
---|---|
Authors: | Gandhi, Amit ; Froeb, Luke M. ; Tschantz, Steven ; Werden, Gregory J. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 56.2008, 1, p. 49-67
|
Subject: | Fusion | Merger | Produktmanagement | Product management | Preismanagement | Pricing strategy | Schätzung | Estimation | Theorie | Theory |
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