Post-purchase cognitive dissonance - evidence from the mobile phone market
Year of publication: |
2012
|
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Authors: | Graff, Jens ; Sophonthummapharn, Kittipong ; Parida, Vinit |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 1, p. 32-46
|
Subject: | Mobiltelefon | Mobile phone | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
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