“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention : The mediating role of hedonic and utilitarian motivations
Year of publication: |
2021
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---|---|
Authors: | Mainolfi, Giada ; Lo Presti, Letizia ; Marino, Vittoria ; Filieri, Raffaele |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 5 (30.12.), p. 1022-1034
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Publisher: |
Wiley |
Saved in:
Online Resource
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