Postmodern consumer research

Elizabeth C. Hirschman, Morris B. Holbrook

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively

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Year of publication:	1992 ; Online-Ausg.
Authors:	Hirschman, Elizabeth Caldwell
Other Persons:	Holbrook, Morris B. (contributor)
Institutions:	Consumers' Association (contributor)
Publisher:	London : SAGE
Subject:	Wissenschaft \| Science \| Philosophie \| Philosophy \| Marktforschung \| Market research \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Erkenntnistheorie \| Verbraucherforschung

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Extent:	Online Ressource (146 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Published in association with the Consumers' Association. - Description based on print version record The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively
ISBN:	978-1-4833-2594-1 ; 978-1-4833-2594-1 ; 978-0-8039-4742-9 ; 978-0-8039-4742-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208092