Postmodern marketing two : telling tales
Year of publication: |
1998 ; [New ed.]
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Authors: | Brown, Stephen |
Publisher: |
London [u.a.] : International Thomson Business |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Figuratively speaking : of metaphor, simile and metonymy in marketing thought
Brown, Stephen, (2018)
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An embodied approach to consumer experiences: the Hollister brandscape
Stevens, Lorna, (2019)
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Putting Paris into practice: Foreign aid, national ownership, and donor alignment in Mali and Ghana
Brown, Stephen, (2016)
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