Potato Chips Advertisements : Its Influence and Buying Behavior Among Children in Chennai

An enormous group of exploration recommends that food promoting influences youngsters' food inclinations, short-and long-term dietary utilization, and buy demands coordinated to Parents. It is regularly contended that more youthful youngsters are more helpless to advertisers' messages than more older kids since they do not comprehend the powerful nature of promoting; be that as it may, minimal direct evidence supports this case. Utilizing a test plan, this examination inspected the impact of food advertising on youngsters' inclinations and tried regardless of whether age (and sex) directed the impacts of promotion initiation. The examination comprised 100 youngsters between the ages of five and eleven. Results demonstrated that the introduction to potato chip advertisements expanded youngsters' inclinations for the publicized items. Age did not moderate this impact; more youthful and more established youngsters were similarly convinced by the ads. Young men were more impacted by advertisements than young ladies. Suggestions for the investigation of food advertising to youngsters are talked about