Potential benefits and descriptive norms in webrooming : an extended model of goal-directed behaviour
Year of publication: |
2022
|
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Authors: | Arora, Sourabh ; Sahney, Sangeeta ; Pradhan, Debasis |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 3, p. 377-397
|
Subject: | Descriptive norms | Desire | Emotions | Potential benefits | Webrooming | Experiment | Emotion | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour |
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