Potential sport tourists' decision-making during the pandemic
Year of publication: |
2022
|
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Authors: | Cho, Heetae ; Joo, Dongoh ; Koh, Jin Kai |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 5, p. 557-572
|
Subject: | Behavioral intention | Model of goal-directed behavior | Optimism bias | Perception of COVID-19 | Sport tourism | Sporting events | Coronavirus | Sport | Sports | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
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