Power and consumer behavior : how power shapes who and what consumers value
Derek D. Rucker; Adam D. Galinsky; David Dubois
| Year of publication: |
2012
|
|---|---|
| Authors: | Rucker, Derek D. ; Galinsky, Adam D. ; Dubois, David |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 352-368
|
| Subject: | Macht | Power | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580756