Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Year of publication: |
2007
|
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Authors: | Frazer, Lorelle ; Merrilees, Bill ; Wright, Owen |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 9/10, p. 1037-1054
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Subject: | Franchising | Produktpiraterie | Product counterfeiting | Marktforschung | Market research |
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