Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19
Year of publication: |
2021
|
---|---|
Authors: | Eti, Ismat Ara ; Horaira, Mohammad Abu ; Bari, Mohammad Murshedul |
Subject: | COVID-19 | Pandemic | Social Media | Marketing | Consumer | Purchase | Intention | Bangladesh | Online-Marketing | Internet marketing | Bangladesch | Coronavirus | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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