Power brands : measuring, making and managing brand success
Hajo Riesenbeck and Jesko Perrey
| Year of publication: |
2009 ; 2., rev. and enhanced ed.
|
|---|---|
| Authors: | Riesenbeck, Hajo ; Perrey, Jesko |
| Publisher: |
Weinheim : Wiley-VCH-Verl. |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 348 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 339 - 342 |
| ISBN: | 978-3-527-50390-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945127