Power-dependence and reseller influence on SMEs' continued use of online direct sales channels : an empirical study
Year of publication: |
2012
|
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Authors: | Li, Xiaolin ; Ghosh, Suvankar |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 22.2012, 1, p. 87-106
|
Subject: | KMU | SME | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Innovationsakzeptanz | Innovation adoption |
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