The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase, Nadine Hennigs
| Year of publication: |
March 2018
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|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Labenz, Franziska ; Haase, Janina ; Hennigs, Nadine |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 101-118
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| Subject: | Brand experience | Brand strength | Customer perceived value | Multisensory marketing | Luxury hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Event-Marketing | Event marketing | Markenimage | Brand image | Kundenwert | Customer value | Luxusgüter | Luxury goods | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0061-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891057