Power in a channel of distribution: sources and consequences
Year of publication: |
2002
|
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Authors: | Hunt, Shelby D. ; Nevin, John R. |
Published in: |
Franchising : an international perspective. - London [u.a.] : Routledge, ISBN 0-415-28418-X. - 2002, p. 103-120
|
Subject: | Vertriebsweg | Distribution channel | Macht | Power | Franchising | Theorie | Theory |
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