Power shifts and relationship quality improvement of producer-retailer green channel dyads under government intervention
Jiuh-Biing Sheu (Department of Business Administration, National Taiwan University, Taiwan, ROC)
| Year of publication: |
2015
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|---|---|
| Authors: | Sheu, Jiuh Biing |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 50.2015, p. 97-116
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| Subject: | Channel power shifts | Bargaining power | Relationship quality improvement | Green channel performance | Vertriebsweg | Distribution channel | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411710