The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Jesús Cambra-Fierro, Lily (Xuehui) Gao, Iguácel Melero-Polo
| Year of publication: |
2021
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|---|---|
| Authors: | Cambra-Fierro, Jesús ; Gao, Lily ; Melero-Polo, Iguácel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 103-119
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| Subject: | Customer lifetime value | Customer profitability | Customer–firm interactions | Non-transactional behaviors | Social influence | Touch points | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494048