Powerbrands: resurrecting a magic concept
Year of publication: |
2002
|
---|---|
Authors: | Horn, Sierk A. |
Published in: |
Organizational development and leadership. - Frankfurt am Main : Lang, ISBN 3-631-38624-9. - 2002, p. 33-57
|
Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenimage | Brand image | Werbepsychologie | Psychology of advertising | Welt | World |
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